Netflix’s Olivia Rodgrio: Guts World Tour
As lead designer, I worked with my team at HudsonGray to build out the red carpet, fan fest, and theater venue for Netflix for the premiere of 'Olivia Rodrigo: Guts World Tour.'
The concert special debuted in Hollywood at Nya West, combined with a fan event that gave attendees access to the GUTS bus (designed by IHEARTCOMIX), exclusive merch, unique GUTS photo ops, and more.
Olivia strolled the purple carpet alongside fellow stars, singer-songwriter Laufey, actress Xochitl Gomez, alt-pop artist Remi Wolf, and Chappell Roan.
Photo Credit: Neftlix
Inspired by the iconic hanging moon from Olivia’s tour, we designed a 10ft tall LED moon, which felt like the perfect centrepiece to the Step and Repeat.
Photo Credit: Neftlix
Stars galore, event in large sparkly vinyl across the venue’s purple-painted wall.
Photo Credit: Neftlix
A full view of the step and repeat. The first two sections on the left were for static photography and the star explosion on the right was the perfect backdrop for video and social capture.
Photo Credit: Lexus Gallegos
Photo Credit: Lexus Gallegos
Photo Credit: Lexus Gallegos
I had a blast sign-posting on these backdrop walls ahead of the event.
Photo Credit: Neftlix
I wanted to create a sense of arrival, so fans were invited to enter in this star-filled tunnel where they could glance up at hanging tank tops Olivia wore throughout her tour.
Photo Credit: Lexus Gallegos
From big elements to small, I loved ensuring that even the tickets were on brand and could act as a keep sake for fans to remember their experience.
A photo of me leaning against the moon the morning before the fan event opened.
Photo Credit: Netflix